Hey, I'm Rinaldo Ugrina! I run a website design and conversion rate optimization agency. Most of my work is at a fascinating interplay of technology and psychology. Although my main focus is running my agency, I'm more of a generalist / jack-of-all-trades. I actually spend most of my days at the intersection of my interests. I design, code, write, learn, research, and teach.
Human psychology is one of my deepest interests. The mind is difficult to comprehend. Most human behavior is a result of subconscious processes. As a result, many of our beliefs about how people behave - including beliefs about ourselves - are wrong. It's my goal through my content to make some of the unknown be known.
What is this?
It’s a newsletter containing research updates, case studies, and analysis on the psychology of marketing, conversion optimization, and user experience. 💌
My mission is to uncover why people behave the way they do.
Right now this field has two camps:
Academic Content - credible (yet complex and impractical)
Mainstream Content - easy to understand (yet obvious and superficial)
I blend these domains.
Few reasons to subscribe
You’ll get content that is based on real research, but in summarized and actionable form
Convert more traffic, spend less on marketing, and grow faster like the "big dogs" in the industry
You’ll benefit from a large library of optimization case studies and research that I draw from
Learn from both B2B and B2C case studies
I share everything I can from what I’m learning in the field
You’ll be able to adopt proven methodologies for optimizing revenue and performance
You’ll get a curated list of the best content in one convenient email
I will only send you an email when I have valuable information to share, you won’t receive several emails per day
I also made the archive publicly available so you can check it out before you subscribe if you are unsure what to expect
Join the crew
Be part of a community of marketers, designers, and psychology buffs who share your interests.